Outsourcing your marketing and PR services provides the benefit of an experienced, full-time team without the full-time expense. We work with you to develop a customized communications strategy taking into consideration all available avenues: public relations, marketing, advertising and media relations. Existing research is reviewed or custom research can be conducted – all with an eye towards making sure we have an accurate picture of your business and your goals. From the firm foundation of the strategy specifically designed to meet your needs, we produce creative materials outlined in the plan including print ads, direct mail, television commercials, brochures, press releases, website, billboard design, e-newsletters and more; then, we manage all of the day to day details of actually making it happen. Regular meetings keep you informed regarding progress each step of the way. This package works great for complete outsourcing or to complement the work of existing personnel.
If you are the “do-it-yourself” type, our tool kit is your new best friend. This option includes the development of a custom communications strategy designed to help you achieve your goals - as well as the creation of any elements included in the approved plan. The plan and plan elements, such as print ads, direct mail, billboards and more are provided to you for in-house execution. To help you maximize your new tools, stay on track and incorporate market changes into your plan, we offer quarterly “marketing coach” meetings, either via phone or in person.
For businesses seeking distinctive advertising, a well-thought out campaign tells the news with style. Any combination of custom-designed television, radio, direct mail, special events, outdoor media, website or a variety of print ads ensures your message is seen and heard. We will handle media placements or can design a suggested placement schedule and budget for your in-house use.
Our approach to websites provides your company with one-of-a-kind sites, specifically tailored to your organization and your goals. With experienced designers at our disposal, we blend form and function, resulting in a website designed to be more than an online brochure. We take your current and future needs into consideration – and can provide insight into how best to use technology to communicate your message and provide your audience with a great on-line experience.
Our identity package is perfect for new businesses or for existing businesses in need of an updated visual identity. The package includes a logo, specified color palette, business card, letterhead & envelope development.
If your audience is comprised of Internet users, our permission based e-newsletter system allows you to communicate quickly and easily to your target market. We design a custom template for your organization and work with you on a monthly basis to write your copy, obtain photos, design your newsletter and manage the broadcast. No hassle, no muss. We handle the project each step of the way.
Brochures, direct mail pieces and information kits are excellent methods to inform audiences about your services as well as changes or new services to your business. Included in this package is a custom design approach, original copy development and print management.
Creativity represents a miraculous coming together of the uninhibited energy of the child with its apparent opposite and enemy, the sense of order imposed on the disciplined adult intelligence.
– Norman Podhoretz