Partners in the Walk of Life
Oct 5, 2010 by staci wright
One of five ad designs for the Partners in the Walk of Life campaign
We recently launched the 2010-2011 marketing campaign for South Georgia Banking Company. The overall campaign message highlights how South Georgia Banking Company works with each person as a banking partner. They meet each customer where they are in life, whether they need help taking care of business, planning for life’s little surprises or anything in between. The campaign design uses various shoe styles to represent the different “walks of life.” View our portfolio for samples of ads.
Going hand-in-hand (or should I say toe-to-toe) with the overall campaign is a shoe drive to benefit charities and schools in Tift, Colquitt, Turner and Crisp counties. Promotional components include fliers, posters, e-newsletters and a few select media appearances. The shoe drive is scheduled through the month of October, and so far, community support for this effort has been tremendous.
Tagged: south georgia banking company, sgbc, marketing campaigns, the big picture, marketing south georgia, marketing tifton, ad design