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The Right Tools in The Right Hands
Apr 9, 2012
While watching the Master’s yesterday, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business ...
Research Rocks
Jan 5, 2011
Mashable.com posted the following story based on research from the Pew Research Center today: “The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 201...
Making Sense of Web Analytics
Apr 6, 2010
In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites...
Marketing So Great You Can Taste It.
Feb 11, 2010
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...
Have You Registered Misspellings of Your Domain Name?
Dec 15, 2009
In a blog I read by Janine Popick on verticalresponse.com, she talks about the importance of registering the misspellings of your web site domain. Even if you have print materials with your web site clearly listed, you still need to remember that ...