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Superbowl XLV...Commercials Please!
Feb 7, 2011
Ah…the Superbowl. For those of us in the advertising industry, it was more about commercial vs commercial rather than Packers vs Steelers. Each year, among the variety of ads striving to grab consumer attention, there are always at least a f...
Another Great Idea from Domino's
Jul 8, 2010
Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...
Making Sense of Web Analytics
Apr 6, 2010
In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites...