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The Right Tools in The Right Hands
Apr 9, 2012
While watching the Master’s yesterday, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business ...
Crisis PR: The Truth Shall Set You Free
Nov 28, 2011
I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance bec...
Facebook Vs Websites
Oct 7, 2011
An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it i...
Facebook for Business Continues to Evolve
May 20, 2011
We talk with clients all of the time about how to enhance their online presence, maximize their website, increase search engine optimization and integrate social media. Facebook use for business continues to be on the upswing so we spend time dis...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...