Items tagged with public relations

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Spaced Out!

Feb 2, 2011

See the article below from Eileen’s Blog on Ragan.com… yet another example of the only thing that is constant is change. And, while I have adopted the one-space-after-a-period rule she discusses, I will admit there are times my thumb t...

Tagged: writing, press releases, advertising agency, public relations

Another Great Idea from Domino's

Jul 8, 2010

Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...

Tagged: website, web, social media, ads, advertising, ad campaign, the big picture, ad agency, public relations, pr

BP + PR = 0

Jun 9, 2010

It really never ceases to amaze me how often major companies completely train wreck when it comes to PR and crisis management. The list of colossal missteps, gaffes and blunders grows monthly – and includes everything from a fundamental lac...

Tagged: pr, public relations, crisis communications, marketing, positioning, message, image, advertising, social media

Tell It All...Tell It Fast

Nov 30, 2009

The recent media flurry surrounding Tiger Woods is a reminder that even the best can sometimes forget the most basic rule of PR crisis management…tell it all and tell it fast. Tiger, who said he wanted to keep the matter “private”...

Tagged: pr crisis, crisis management, tiger woods, tiger woods car accident, public relations

To Blog or Not to Blog? The Benefits of Blogging Can Be Big.

Aug 31, 2009

I’ve had a lot of people ask me recently if they should blog for their business; others say they want to, but are nervous about what to put on their blog. Reasonable concerns, but when the benefits of blogging are considered, it is really ju...

Tagged: blogs, blogging, web site, better blogging, benefits of blogging, search engine optimization, seo, pr, public relations