Items tagged with pr
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Blog Posts
Crisis PR: The Truth Shall Set You Free
Nov 28, 2011
I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance bec...
Internships Can Be Good for Everyone...or Not
Aug 9, 2011
I really do love having interns. It’s fun to see what students are learning and professors are teaching. And, I like seeing ideas, marketing tools and work through the eyes of someone in a different generation. I find it energizing and aff...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Another Great Idea from Domino's
Jul 8, 2010
Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...
BP + PR = 0
Jun 9, 2010
It really never ceases to amaze me how often major companies completely train wreck when it comes to PR and crisis management. The list of colossal missteps, gaffes and blunders grows monthly – and includes everything from a fundamental lac...