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Marketing So Great You Can Taste It.
Feb 11, 2010
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...
You Can't Grow Your Business by Shrinking
Jul 23, 2009
I recently read this blog post by Seth Godin regarding how the idea that you can’t grow your business by shrinking – he really hit the mark with his notation of Tom Peters’ quote “You can’t shrink your way to greatnes...