Items tagged with marketing
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Crisis PR: The Truth Shall Set You Free
Nov 28, 2011
I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance bec...
Facebook Vs Websites
Oct 7, 2011
An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it i...
Internships Can Be Good for Everyone...or Not
Aug 9, 2011
I really do love having interns. It’s fun to see what students are learning and professors are teaching. And, I like seeing ideas, marketing tools and work through the eyes of someone in a different generation. I find it energizing and aff...
Finally, A Use for QR Codes I Can Get Behind
Jun 6, 2011
Okay, so I’ll admit I thought QR codes were simply a gimmick. A flash in the proverbial pan of ever-changing marketing tools. Until today. I read a discussion on Linked In today, titled “Are Business Cards Dead?” The topic caug...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...