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Business Cards 101

Nov 5, 2010

Thinking of printing new business cards? Well, here’s a great article on the basics of how to make your business card successful. So often clients get bogged down in wanting to put all sorts of information on a card… information that i...

Tagged: business cards, design, logo, card design, 101, print design

One-On-One Market Research Made Easy

Oct 22, 2010

Wow. I just came across an amazing online service for do-it-yourself qualitative market research. GutCheckIt offers companies and researchers an easy, affordable, quick way to interact with their target audiences. For only $40 per interview (or y...

Tagged: marketing, market research, ad campaign, ads, logo, website

Customer Service Rules the Day

Apr 7, 2010

I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in ...

Tagged: marketing, customer service, advertising, marketing strategy, marketing plans, website, logo, ads

I Want My MTV!

Feb 22, 2010

In 1981 television was revolutionized (at least for my generation) when MTV was born. It was a network devoted entirely to music and all that music is. Oh how I miss the days of MTV Hits, Making the Video, MTV Unplugged and Yo! MTV Raps. Those and...

Tagged: logo, corporate identity, design, advertising, mtv, packaging, eric clapton, rolling stone, television, trends, branding