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Facebook Vs Websites
Oct 7, 2011
An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it i...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Click to Help Coastal Plain CASA
Jun 30, 2010
Attention Everyone! You can make a big difference with just a couple of clicks…no time or money involved. Tifton-based Coastal Plain CASA is seeking to win $20,000 on Facebook through the Chase Community Giving (CCG) application. Money will...
Social Media - Highway to Two-Way Communication
Mar 26, 2010
Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listeni...
Media: Watchdogs turned Lap Dogs
Sep 11, 2009
I know this post may be controversial, but that is okay. Journalism and the watchdog role it should play is a topic that never fails to get my blood pumping. In fact, I believe the watchdog role is the core of what journalism is – or should...