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Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Social Media - Highway to Two-Way Communication
Mar 26, 2010
Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listeni...
Marketing So Great You Can Taste It.
Feb 11, 2010
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...
To Blog or Not to Blog? The Benefits of Blogging Can Be Big.
Aug 31, 2009
I’ve had a lot of people ask me recently if they should blog for their business; others say they want to, but are nervous about what to put on their blog. Reasonable concerns, but when the benefits of blogging are considered, it is really ju...