Items tagged with blogging
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Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Social Media - Highway to Two-Way Communication
Mar 26, 2010
Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listeni...
Media: Watchdogs turned Lap Dogs
Sep 11, 2009
I know this post may be controversial, but that is okay. Journalism and the watchdog role it should play is a topic that never fails to get my blood pumping. In fact, I believe the watchdog role is the core of what journalism is – or should...
To Blog or Not to Blog? The Benefits of Blogging Can Be Big.
Aug 31, 2009
I’ve had a lot of people ask me recently if they should blog for their business; others say they want to, but are nervous about what to put on their blog. Reasonable concerns, but when the benefits of blogging are considered, it is really ju...
A designer's first BLOG
Jul 17, 2009
Okay, okay…. so it’s long overdue that I got on the blog train, not to mention, my boss is sort of forcing me to do so. I have to admit, I have been sort of fearful of the whole blog thing. Not wanting to come across as some snooty des...