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Internships Can Be Good for Everyone...or Not
Aug 9, 2011
I really do love having interns. It’s fun to see what students are learning and professors are teaching. And, I like seeing ideas, marketing tools and work through the eyes of someone in a different generation. I find it energizing and aff...
Finally, A Use for QR Codes I Can Get Behind
Jun 6, 2011
Okay, so I’ll admit I thought QR codes were simply a gimmick. A flash in the proverbial pan of ever-changing marketing tools. Until today. I read a discussion on Linked In today, titled “Are Business Cards Dead?” The topic caug...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Research Rocks
Jan 5, 2011
Mashable.com posted the following story based on research from the Pew Research Center today: “The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 201...
Another Great Idea from Domino's
Jul 8, 2010
Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...