Items tagged with the big picture
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Blog Posts
Superbowl XLV...Commercials Please!
Feb 7, 2011
Ah…the Superbowl. For those of us in the advertising industry, it was more about commercial vs commercial rather than Packers vs Steelers. Each year, among the variety of ads striving to grab consumer attention, there are always at least a f...
Another Great Idea from Domino's
Jul 8, 2010
Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...
Making Sense of Web Analytics
Apr 6, 2010
In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites...
News Items
It's a Whole New Ballgame for Nolin Steel
Jun 20, 2011
We just completed several exciting projects for Nolin Steel, a custom equipment manufacturing company in Ashburn. Presented with a goal of “reintroducing” their company and its products to potential customers with modern image and pres...
Partners in the Walk of Life
Oct 5, 2010
We recently launched the 2010-2011 marketing campaign for South Georgia Banking Company. The overall campaign message highlights how South Georgia Banking Company works with each person as a banking partner. They meet each customer where they are ...
Big Picture Wins Addy Awards
Apr 30, 2010
The Big Picture, a full service marketing and advertising agency, took home one gold and two silver awards recently at the American Advertising Federation Central Georgia’s 2009-2010 ceremony in Macon. “It’s fun to win ADDY’...