Items tagged with marketing

Blog Posts

BP + PR = 0

Jun 9, 2010

It really never ceases to amaze me how often major companies completely train wreck when it comes to PR and crisis management. The list of colossal missteps, gaffes and blunders grows monthly – and includes everything from a fundamental lac...

Tagged: pr, public relations, crisis communications, marketing, positioning, message, image, advertising, social media

Customer Service Rules the Day

Apr 7, 2010

I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in ...

Tagged: marketing, customer service, advertising, marketing strategy, marketing plans, website, logo, ads

Social Media - Highway to Two-Way Communication

Mar 26, 2010

Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listeni...

Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter

News Items

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