Analyze This
Posted on Jul 17, 2009 by Molly Huff |
Recently our agency had a crash course in website analytics…it was a conference call with one of our programmers who sped through a 45-page website – pointing out high points here and there – in about 30 minutes. Needless to say, we were all open-mouthed and a bit lost when the call was over. I figured out, though (much to my delight) that this great and intimidating tool called Google Analytics is actually extremely user-friendly. As with most things, the learning is in t... Read more
Tagged: analytics, google analytics, page views, websites, first products, unique visitors, map overlay, search engine optimization, seo
Thoughts on Social Media
Posted on Jul 6, 2009 by Valerie Touchstone |
The tools in the proverbial communications toolbox just keeping growing. Marketers and business owners have more refined options and in many cases, less expensive choices than ever before in terms of ways to communicate to their intended audiences. The issue in many cases is the actual time to use the tools at all – much less use them properly. After giving this some thought, I think that going back to the basics is actually the way to maximize tools such as blogs, Internet marketing, ... Read more
Tagged: marketing plan, communications plan, strategy, web site, website, online ads, internet marketing, marketing research
Practice What You Preach
Posted on Jun 18, 2009 by Valerie Touchstone |
Finally! We have our own blog! For quite some time now, our team has been busy setting up blogs for our clients. We wax eloquently about the Search Engine Optimization value of blogs and how it only “takes a few minutes to add new content to a Web site” with this function. Until now, however, we had not taken the time to add one to our own site. I decided the time had come to practice what we preach…and, viola! We are off to the races. Hopefully, you’ll notice some... Read more
Tagged: new blog, search engine optimization, web site design, ad campaign