Click to Help Coastal Plain CASA
Posted on Jun 30, 2010 by Valerie Touchstone |
Attention Everyone! You can make a big difference with just a couple of clicks…no time or money involved. Tifton-based Coastal Plain CASA is seeking to win $20,000 on Facebook through the Chase Community Giving (CCG) application. Money will be awarded to the Top 200 charities, in terms of votes received, as of July 13. After two weeks of voting, they rank 181 out of more than 50,000 charities. The team for this small non-profit is leveraging social networks to compete against national-... Read more
Tagged: casa, coastal plain, facebook, court appointed special advocate, chase community giving, social media, social networks
BP + PR = 0
Posted on Jun 9, 2010 by Valerie Touchstone |
It really never ceases to amaze me how often major companies completely train wreck when it comes to PR and crisis management. The list of colossal missteps, gaffes and blunders grows monthly – and includes everything from a fundamental lack of understanding of PR (or unwillingness to listen to people who do understand) to more modern mistakes involving social media. The one front and center now is BP – wow. Yet another case study of “what not to do” for public relati... Read more
Tagged: pr, public relations, crisis communications, marketing, positioning, message, image, advertising, social media
Customer Service Rules the Day
Posted on Apr 7, 2010 by Valerie Touchstone |
I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in person, online or via phone – with the company, if service isn’t up to snuff, it is really all for naught. Time and money right down the drain. Customer service….it shouldn’t be mysterious or difficult. I had someone ask me re... Read more
Tagged: marketing, customer service, advertising, marketing strategy, marketing plans, website, logo, ads
Making Sense of Web Analytics
Posted on Apr 6, 2010 by Staci Wright |
In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites provide and gain insight into ways to market your products or services even better. With a service like Google Analytics, you can see just how many people are visiting your site, what pages were visited, top keywords used, etc. But to some small bus... Read more
Tagged: website analytics, web site analytics, google analytics, website visits, internet presence, websites, web sites, the big picture, marketing agencies south georgia, website content, website traffic
Social Media - Highway to Two-Way Communication
Posted on Mar 26, 2010 by Valerie Touchstone |
Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listening in equal proportion to yakking. That is it in a nutshell – theses and books have been written about the subject and entire businesses have been built around helping people understand this idea. It is just not that hard. Or it shouldn’t... Read more
Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter