Making Sense of Web Analytics
Posted on Apr 6, 2010 by Staci Wright |
In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites provide and gain insight into ways to market your products or services even better. With a service like Google Analytics, you can see just how many people are visiting your site, what pages were visited, top keywords used, etc. But to some small bus... Read more
Tagged: website analytics, web site analytics, google analytics, website visits, internet presence, websites, web sites, the big picture, marketing agencies south georgia, website content, website traffic
Social Media - Highway to Two-Way Communication
Posted on Mar 26, 2010 by Valerie Touchstone |
Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listening in equal proportion to yakking. That is it in a nutshell – theses and books have been written about the subject and entire businesses have been built around helping people understand this idea. It is just not that hard. Or it shouldn’t... Read more
Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter
I Want My MTV!
Posted on Feb 22, 2010 by Kathryn Nichols |
In 1981 television was revolutionized (at least for my generation) when MTV was born. It was a network devoted entirely to music and all that music is. Oh how I miss the days of MTV Hits, Making the Video, MTV Unplugged and Yo! MTV Raps. Those and many more music-focused shows have been replaced with pregnant teen moms and tanned “Jersey Shore” guidos and bambinos. So it really came as no surprise when MTV quietly changed its 30 year old logo; a logo that once stood for “Mus... Read more
Tagged: logo, corporate identity, design, advertising, mtv, packaging, eric clapton, rolling stone, television, trends, branding
Marketing So Great You Can Taste It.
Posted on Feb 11, 2010 by Valerie Touchstone |
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, but then made changes based on that input and (gasp) discussed the changes publicly, impressed and intrigued us. We wondered aloud how significant the changes actually were…finally, curiosity got the best of us and we took the bait, er, pizza. I ... Read more
Tagged: dominos, market research, new customers, websites, website, marketing, advertising campaign, ads, social media, blogs
Gray hat marketing gone amuck?
Posted on Jan 8, 2010 by Molly Huff |
By now I’m sure most of you have seen or at least heard tell of the billboard in Times Square featuring President Obama in a Weatherproof jacket. There is much controversy about said billboard because the clothing company acquired the photo through the Associated Press’ photo purchasing service but did NOT clear it with The White House. Weatherproof says that by putting President Obama on the billboard, they are not claiming that he endorses the product; just merely happy that &... Read more
Tagged: president obama, weatherproof clothing company, times square billboard, gray hat marketing
