Facebook for Business Continues to Evolve
Posted on May 20, 2011 by Valerie Touchstone |
We talk with clients all of the time about how to enhance their online presence, maximize their website, increase search engine optimization and integrate social media. Facebook use for business continues to be on the upswing so we spend time discussing how to best use Facebook for business, how it is different from personal use, how it is a two-way communication channel, how to engage with people and so on. It can be an incredible tool – a very real part of your strategy – when... Read more
Tagged: website design, social media, search engine optimization, seo, facebook business, small business website design, website design south georgia, website design georgia, website designers, marketing agency south georgia, content management system, cms
Tools Change. The Need for a Plan Remains Crucial.
Posted on Mar 7, 2011 by Valerie Touchstone |
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any action; having an understanding of implications and pitfalls, along with a way to determine success; evaluating how to integrate a new tool into the overall strategy, using the core message in a new tool and more are key elements in maximizing action i... Read more
Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter, marketing plans, strategy, advertising, ad agencies, south georgia, tifon
Superbowl XLV...Commercials Please!
Posted on Feb 7, 2011 by Staci Wright |
Ah…the Superbowl. For those of us in the advertising industry, it was more about commercial vs commercial rather than Packers vs Steelers. Each year, among the variety of ads striving to grab consumer attention, there are always at least a few that emerge as buzzworthy the next day. Here are some of The Big Picture’s favorites. What are yours? Volkswagen: The Force Volkswagen: The Force @ Yahoo! Video NFL: Best Fans Ever NFL: Best Fans Ever @ Yahoo! Video CarMax: Kid in ... Read more
Tagged: favorite superbowl commercials, the big picture, television ads, marketing agency south georgia, advertising agency south georgia
Spaced Out!
Posted on Feb 2, 2011 by Valerie Touchstone |
See the article below from Eileen’s Blog on Ragan.com… yet another example of the only thing that is constant is change. And, while I have adopted the one-space-after-a-period rule she discusses, I will admit there are times my thumb twitches with the urge to add another space at the end of a sentence. Being part of a micro-generation who finished senior projects and papers with a typewriter and then transitioned to “word processing” in the workplace, two spaces were d... Read more
Tagged: writing, press releases, advertising agency, public relations
Research Rocks
Posted on Jan 5, 2011 by Valerie Touchstone |
Mashable.com posted the following story based on research from the Pew Research Center today: “The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 2010, 65% of people younger than 30 cited the Internet (Internet) as their go-to source for news, nearly doubling from 34% in 2007. The number who consider television as their main news source dropped from 68% to 52% during that time.* Of all 1,500 Amer... Read more
Tagged: web, websites, web sites, internet, advertising agencies, advertising, tv