SEO for Websites: A Success Story
Posted on Jan 11, 2012 by Valerie Touchstone |
We recently completed an SEO project for a new client’s existing website. A few simple changes have already moved the site’s organic listings from pages two & three to page one for several primary search terms! While there are ongoing actions that will need to happen to maintain and keep improving, it is exciting to see the initial positive results. The process? For starters, we conducted key word research to determine which search phrases people use most frequently when searc... Read more
Tagged: seo, website, website development, custom websites, google rankings, search engine rankings
Crisis PR: The Truth Shall Set You Free
Posted on Nov 28, 2011 by Valerie Touchstone |
I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance because they don’t want to think about what would have to happen for the policy to be needed. Perhaps it is “it won’t happen to us” or “we’ll deal with it when it happens.” It does happen. It can come out of now... Read more
Tagged: crisis communications, pr, marketing, business, social media
Facebook Vs Websites
Posted on Oct 7, 2011 by Valerie Touchstone |
An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it is redundant to have both, more expensive to have both and that it takes more work to keep both updated. From a marketing perspective, my perspective is that there is not a cookie-cutter answer. I do think in the case of a small retail start up, for e... Read more
Tagged: website, web site, website design, social media, facebook, marketing
Internships Can Be Good for Everyone...or Not
Posted on Aug 9, 2011 by Valerie Touchstone |
I really do love having interns. It’s fun to see what students are learning and professors are teaching. And, I like seeing ideas, marketing tools and work through the eyes of someone in a different generation. I find it energizing and affirming…most of the time. The interns who have what I refer to as “the fundamentals,” in addition to their emerging marketing and/or PR knowledge, are the ones I enjoy and who I know will succeed. The fundamentals you ask? Showing up... Read more
Tagged: knowledge, experience, marketing, pr, advertising, agency
Finally, A Use for QR Codes I Can Get Behind
Posted on Jun 6, 2011 by Valerie Touchstone |
Okay, so I’ll admit I thought QR codes were simply a gimmick. A flash in the proverbial pan of ever-changing marketing tools. Until today. I read a discussion on Linked In today, titled “Are Business Cards Dead?” The topic caught my attention so I took a few minutes to read a bit. Basic reasons for “yes” or “no” ensued, along with one good point of how a super cool card, by way of shape or message, can hang around in someone’s purse or wallet ... Read more
Tagged: website, web site, internet, seo, qr codes, business cards, design, marketing, advertising, georgia, south georgia, tifton