Social Media: The Highway to Two-Way Communication


Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listening in equal proportion to yakking. That is it in a nutshell – theses and books have been written about the subject and entire businesses have been built around helping people understand this idea. It is just not that hard. Or it shouldn’t... Read more

Tagged: social media

Summer Intern: Leslie Norburg



Leslie Norburg will be working with our team over the next few months as our summer intern. Leslie,currently a rising senior at the University of Georgia, is pursuing a Bachelor of Business Administration degree in Marketing. She was born in Tifton, Ga, and is excited to be back home for the summer. “I’m really looking forward to experiencing how the marketing process is related to businesses in and around my hometown,” Leslie said. She’s hoping to gain more marketing and public relati... Read more

Pantone 2015 Color of the Year: We Beg to Differ



The beginning of the year is always a fun time for our business… the excitement of new projects and fresh design inspiration is always at the forefront of our minds as we ramp up for the first quarter’s work. And of course, from a design perspective, I’m always pumped for the unveiling of Pantone’s Color of the Year. 2015 will be huge, right? Well friends, it seems that this time Pantone has fallen flat on their fannies. Introducing Marsala, otherwise known as Pantone 18-1438. Leatrice Eisem... Read more

Tagged: pantone, color, design, marketing, marsala, 2015, advertising, brand identity

Chipotle Goes Back to the Start…


Every once in a while we come across something in the advertising world that really tugs at the ol’ heartstrings. Well, Chipotle has done just that with their award-winning Back to the Start campaign, promoting an idea that is central to their company’s core values. To the tune of the legendary Willie Nelson singing Coldplay’s classic “The Scientist,” Chipotle created a short film entitled “Back to the Start.” “The film depicts the life of a fa... Read more

Tagged: chipotle, sustainable food, willie nelson, advertising, coldplay

The Big Picture Celebrates!



This month marks 14 years of The Big Picture being in business! It is interesting to think back and reflect on the amazing changes in this company and in marketing as a whole since 2000. For starters, most small to medium-sized businesses didn’t have a website – or if they did, it was more like an online brochure. Facebook, YouTube, and LinkedIn didn’t exist – not to mention the endless variety of social media options that are commonplace today. Phone books were still ... Read more

Tagged: the big picture, marketing, marketing agency georgia, marketing agency south georgia, marketing tifton