Pantone 2015 Color of the Year: We Beg to Differ

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Body_5_3

The beginning of the year is always a fun time for our business… the excitement of new projects and fresh design inspiration is always at the forefront of our minds as we ramp up for the first quarter’s work. And of course, from a design perspective, I’m always pumped for the unveiling of Pantone’s Color of the Year. 2015 will be huge, right? Well friends, it seems that this time Pantone has fallen flat on their fannies. Introducing Marsala, otherwise known as Pantone 18-1438. Leatrice Eisem... Read more

Tagged: pantone, color, design, marketing, marsala, 2015, advertising, brand identity


Chipotle Goes Back to the Start…

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Every once in a while we come across something in the advertising world that really tugs at the ol’ heartstrings. Well, Chipotle has done just that with their award-winning Back to the Start campaign, promoting an idea that is central to their company’s core values. To the tune of the legendary Willie Nelson singing Coldplay’s classic “The Scientist,” Chipotle created a short film entitled “Back to the Start.” “The film depicts the life of a fa... Read more

Tagged: chipotle, sustainable food, willie nelson, advertising, coldplay


The Big Picture Celebrates!

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Val_sheadblack

This month marks 14 years of The Big Picture being in business! It is interesting to think back and reflect on the amazing changes in this company and in marketing as a whole since 2000. For starters, most small to medium-sized businesses didn’t have a website – or if they did, it was more like an online brochure. Facebook, YouTube, and LinkedIn didn’t exist – not to mention the endless variety of social media options that are commonplace today. Phone books were still ... Read more

Tagged: the big picture, marketing, marketing agency georgia, marketing agency south georgia, marketing tifton


Function Drives Form

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Val_sheadblack

My core belief with all things marketing and PR is everything should be driven by a defined function and should help reach or maintain a goal. Everything. If it doesn’t you are wasting time and money. (Of course, actually having goals, defined functions… a plan, really helps, but that is another post.) From online ads, search words, campaigns, logos, print ads, blogs, websites, micro sites and events to the design of any items and the wording of ads and blogs everything needs to b... Read more

Tagged: marketing strategy, business marketing, marketing plans, websites, logo design, online ads, ad campaigns, marketing campaigns


SEO: Going Back to School

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Val_sheadblack

Keeping up with changes in tools and technology is a fun, if sometimes daunting, task. We all spend a good bit of time reading online articles, checking out product reviews, chatting with people who are experts in their fields, and researching out the best new marketing tool to keep ourselves and therefore our clients, up to date and at least with – if not ahead of – the curve. One excellent resource we use is our pro subscription to MarketingProfs.com. With webinars, white pape... Read more

Tagged: website, web sites, new website, search engine optimization, seo