Summer Intern: Leslie Norburg



Leslie Norburg will be working with our team over the next few months as our summer intern. Leslie,currently a rising senior at the University of Georgia, is pursuing a Bachelor of Business Administration degree in Marketing. She was born in Tifton, Ga, and is excited to be back home for the summer. “I’m really looking forward to experiencing how the marketing process is related to businesses in and around my hometown,” Leslie said. She’s hoping to gain more marketing and public relati... Read more

Pantone 2015 Color of the Year: We Beg to Differ



The beginning of the year is always a fun time for our business… the excitement of new projects and fresh design inspiration is always at the forefront of our minds as we ramp up for the first quarter’s work. And of course, from a design perspective, I’m always pumped for the unveiling of Pantone’s Color of the Year. 2015 will be huge, right? Well friends, it seems that this time Pantone has fallen flat on their fannies. Introducing Marsala, otherwise known as Pantone 18-1438. Leatrice Eisem... Read more

Tagged: pantone, color, design, marketing, marsala, 2015, advertising, brand identity

Chipotle Goes Back to the Start…


Every once in a while we come across something in the advertising world that really tugs at the ol’ heartstrings. Well, Chipotle has done just that with their award-winning Back to the Start campaign, promoting an idea that is central to their company’s core values. To the tune of the legendary Willie Nelson singing Coldplay’s classic “The Scientist,” Chipotle created a short film entitled “Back to the Start.” “The film depicts the life of a fa... Read more

Tagged: chipotle, sustainable food, willie nelson, advertising, coldplay

The Big Picture Celebrates!



This month marks 14 years of The Big Picture being in business! It is interesting to think back and reflect on the amazing changes in this company and in marketing as a whole since 2000. For starters, most small to medium-sized businesses didn’t have a website – or if they did, it was more like an online brochure. Facebook, YouTube, and LinkedIn didn’t exist – not to mention the endless variety of social media options that are commonplace today. Phone books were still ... Read more

Tagged: the big picture, marketing, marketing agency georgia, marketing agency south georgia, marketing tifton

Function Drives Form



My core belief with all things marketing and PR is everything should be driven by a defined function and should help reach or maintain a goal. Everything. If it doesn’t you are wasting time and money. (Of course, actually having goals, defined functions… a plan, really helps, but that is another post.) From online ads, search words, campaigns, logos, print ads, blogs, websites, micro sites and events to the design of any items and the wording of ads and blogs everything needs to b... Read more

Tagged: marketing strategy, business marketing, marketing plans, websites, logo design, online ads, ad campaigns, marketing campaigns