Blog Posts by "Valerie Touchstone"
Facebook Vs Websites
Posted on Oct 7, 2011 by Valerie Touchstone |
An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it is redundant to have both, more expensive to have b...
Tagged: website, web site, website design, social media, facebook, marketing
Crisis PR: The Truth Shall Set You Free
Posted on Nov 28, 2011 by Valerie Touchstone |
I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance because they don’t want to think about what wou...
Tagged: crisis communications, pr, marketing, business, social media
SEO for Websites: A Success Story
Posted on Jan 11, 2012 by Valerie Touchstone |
We recently completed an SEO project for a new client’s existing website. A few simple changes have already moved the site’s organic listings from pages two & three to page one for several primary search terms! While there are ongoing actions that will need to happen to maintain a...
Tagged: seo, website, website development, custom websites, google rankings, search engine rankings
The Right Tools in The Right Hands
Posted on Apr 9, 2012 by Valerie Touchstone |
While watching the Master’s yesterday, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business and tools. There are undeniably more marketing too...
Tagged: advertising campaigns, advertising agency, marketing, websites, web site, south georgia marketing firm, social media, the big picture