Research Rocks
Posted on Jan 5, 2011 by Valerie Touchstone
Mashable.com posted the following story based on research from the Pew Research Center today:
“The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports.
In 2010, 65% of people younger than 30 cited the Internet (Internet) as their go-to source for news, nearly doubling from 34% in 2007. The number who consider television as their main news source dropped from 68% to 52% during that time.*
Of all 1,500 American adults surveyed, 41% say they get their national and international news from the Internet, up 17% from 2007. Sixty-six percent cite television — down from 74% — indicating the trend is spreading among other age groups.
Forty-eight percent of those ages 30 to 59 cite the Internet as their main news source, up from 32% in 2007, while television went down from 71% to 63%. Though the number of those in the 51 to 64 age group who consider television their main news source (71%) is about the same, those who turn to the Internet (34%) is nearly equal to the number who cite newspapers (38%). The amount of people 65 and older who get their news from the Internet has risen from 5% to 14%, but television remains the chief source for 79% of respondents.
These numbers fall in line with the rise of the personalized news stream online. Both Facebook’s news feed and Twitter (Twitter) launched in summer 2006 but didn’t catch on until 2007. Both sites have seen explosive growth since 2008. Tweet counts have increased from 5,000 daily in 2007 to 90 million daily in 2010, while Facebook (Facebook) went from 30 million users in 2007 to more than 500 million users today.
In addition, the television viewership culture has shifted in the past few years. Between media streaming services on the web and, more recently, Internet-TV connection devices like Roku and Boxee (Boxee), people have more viewing options than ever before. With the ability to personalize what news and entertainment you consume, these television watching methods have become more desirable for many. *Note: Figures add to more than 100% because respondents could volunteer up to two main news sources. "
Personally, I have a foot on both sides of the fence. I still like to watch the 6:30 news – I am not sure if it is habit or if I really like it, but I do like that I can cook dinner, workout, fold laundry and check email while I have the news on. If something in particular catches my fancy, I pause what I am doing and pay more attention. I find myself making mental notes of news items being discussed to check out online – at times, looking up a topic while Brian Williams is discussing it! I suppose the evening news cast is kind of a passive way to absorb the highlights of the day via osmosis….
So – what are your thoughts? How have your viewing habits changed, if at all? How do you receive news?
Tagged: web, websites, web sites, internet, advertising agencies, advertising, tv
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