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I Want My MTV!


In 1981 television was revolutionized (at least for my generation) when MTV was born. It was a network devoted entirely to music and all that music is. Oh how I miss the days of MTV Hits, Making the Video, MTV Unplugged and Yo! MTV Raps. Those and many more music-focused shows have been replaced with pregnant teen moms and tanned “Jersey Shore” guidos and bambinos.
So it really came as no surprise when MTV quietly changed its 30 year old logo; a logo that once stood for “Music Television” and now stands for… well…?!

Rolling Stone quoted that the removal of the words “music television” from the MTV brand “signifies the end of an era,” and openly communicates that “music is no longer MTV’s main priority.” Sad, but true in my opinion.

Now from a designer’s perspective, I am firm believer in brand evolution. Change is good in many cases, and I understand that companies must go where the market takes them. I admit this begrudgingly in this case, however, and am certain that thousands from my generation wonder who the hell IS this young adult and teen audience who would rather watch the Jersey Shore idiots instead of Eric Clapton play an unplugged set in front of a live studio audience.
Scary! What’s next to go, the VMAs?

Of course, these are all my opinions, but like bell bottoms and platform shoes, I was kind of hoping for history to repeat itself and get back to what is real… the music!

To read a great article on how the original MTV logo came about, visit www.frankolinsky.com/mtvstory1.html. And to my generation and all those who agree with me, join me in saying it loud and proud, “I WANT MY MTV!”

REFERENCES: http://www.rollingstone.com/rockdaily/index.php/2010/02/09/mtv-removes-music-television-from-iconic-logo/

Tagged: logo, corporate identity, design, advertising, mtv, packaging, eric clapton, rolling stone, television, trends, branding


Joshua Romero said:

MTV stopped being about music a long time ago. With the arrival of online video services like YouTube the importance of using MTV as a source of music information quickly dissipated. I'm really surprised it took them this long to change their logo. But you're absolutely right, it does mark the end of an era. Unfortunately, I don't think it marks the beginning of another great era.

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